A well-written press release can generate media coverage and drive traffic to your gallery. Here’s how to create one that stands out:

  1. Start Strong: Begin with a compelling headline and a lead paragraph that highlights the exhibition’s most important details: artist name, dates, and theme.
  2. Include Key Information: Add essential details such as location, opening hours, ticket information, and any special events or workshops.
  3. Add Quotes: Include a quote from the curator, gallery director, or artist to give personality and credibility.
  4. Attach Images: Provide high-quality images of artworks, artists, or the gallery space. Media outlets are more likely to publish your release with visuals.
  5. Distribution: Send the press release to art publications, blogs, newsletters, and social media channels. Follow up politely to ensure coverage.

A polished press release positions your gallery professionally and increases the chances of attracting media attention and new visitors.